Is it a surprise to you that I invested in a company selling better-for-you edible, gluten-free, vegan cookie dough? Of course not! Meet Deux, founded by powerhouse Sabeena Ladha.
Cookie Dough that is ACTUALLY good for you!!
I’ve been gluten-free since 2009, and I have consumed every gluten and dairy free cookie, dough, chocolate, and baked goods product to ever hit the market. I’ve tried the good and the bad, but one scoop of Deux was all it took for me to not only be obsessed, but inquire how I could invest.
The delicious flavors of the cookie dough will speak for themselves (my personal favorites are Chocolate Chip, Birthday Cake, Brownie Batter, and Cinnamon Roll) and the quality of the ingredients are the cherry, or dough, on top. Eat it however you desire; raw as cookie dough or baked as cookies. It’s two different tastes and experiences, and I honestly have an equal love for each way.
When it comes to Deux, it’s not just the delicious flavor and better-for-you ingredients. It’s the brand. It’s the movement of young 20 and 30 something’s who don’t define themselves by “calories.” They want delicious, guilt-free indulgences. Deux collaborates with a selected influencer a few times a year, too, on a limited edition flavor, and they sell out each time! Deux knows taste AND how to market.
The cookie doughs have been wildly successful and are taking over shelves nationwide. Next up is their snacking expansion with the introduction of Dessert Spreads and Donut Holes. The donut holes are unlike any gluten-free and vegan donut I have ever had. They put classic munchkins to shame and provide a new snack category for all of us GF/DF/better-for-you folks who wish they could have a donut!! Mark my words, these donuts will be one of the hottest items in CPG in 2024 and beyond.
I can’t wait to see what’s in store for Deux next, and I am so excited to be a part of their wild ride.